If you want to start for free you can use your email program. (Eg. Yahoo, Gmail, etc.) HOWEVER... and you'll notice this is a BIG however... ultimately this will NOT serve you for contact management and database marketing. You can only send emails to approx. 100 contacts at a time. That will not work for long. (My personal DB goal right now is 10,000 contacts!!! That would never work in a typical personal email program.)
The Email Program I use is IContact. This allows me to send emails and newsletters to nearly unlimited contacts with the push of a button! I can segment my lists, send auto-responders, surveys, etc. (The truth is, I don't know if they are the best. From what I hear, all of these email programs have their issues)... but IContact works great for me!! AND, I can offer you a FREE trial! So, check it out and see if you like it! You risk nothing, and could find your new Database Marketing Program!
The other contact management program I recommend is ACT! This is contact management software that you can buy from almost any store that sells software. Here you can track contacts, do reports, print lablels, and set up to-do's for each contact or group. However... this is NOT a great program for emails. This is more for contact management and direct mailings... but I love this too.
The important thing is to start now, start today and build that database!!
**Special thanks to my friend Denise who suggested I write this blog!
***If you have a comment or suggestion, please enter it in Comments below!
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HAPPY DATABASE MARKETING!!!
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